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How to Franchise: Phoenix Petroleum gas station

Do you want to own a franchise of Phoenix Petroleum gas station?

Here’s everything you need to know about the Phoenix Petroleum franchise — including the franchise fee, franchising package inclusions, and contact details so you can start your own Phoenix Petroleum franchise soon!

About Phoenix Petroleum

franchise-logo-phoenix-fuelPhoenix Petroleum Philippines, Inc. (PNX) is a fast-growing oil company in the Philippines. Since its first station in 2005 in the southern region of Davao, it has expanded northwards to build a network of retail stations and commercial and industrial clients nationwide. In just 10 years, the company’s network has grown to around 450 stations nationwide.

It is engaged in the business of trading refined petroleum products and lubricants, operation of oil depots, and storage and transport services. Its products and services are distributed and marketed under the PHOENIX Fuels Life trademark.

Main Products and Services Offered

The company’s operations are divided between trading, and terminaling and hauling services. Under trading, PNX offers its refined petroleum products and lubricants to retailers and industrial customers.

Phoenix provides hauling and into-plane services of Jet A1 fuels to airports and refueling of aircraft in key cities in Mindanao. Since 2005, Phoenix has been the exclusive logistics partner of budget carrier Cebu Pacific in all their flights in Mindanao.

Franchise Fee

Phoenix offers two (2) types of franchises:

  1. Company-Owned, Dealer-Operated (CODO)
    2. Dealer-Owned, Dealer-Operated (DODO)

The franchise fee of the Company Owned, Dealer Operated (CODO) station costs between P2.5 million to Php 5.0 million.

The Dealer Owned, Dealer Operated (DODO) station, meanwhile, has a franchise fee of P4 million P5 million.

This fee already includes the brand reimbursement fee, equipment, and initial stock.

For CODO stations, Phoenix will secure the necessary permits. For DODO, the franchisee will secure the permits, but the company will provide assistance in the process.

The franchise contract is valid for 5 years and is renewable for another 5 years based on the dealer’s performance.

Other Franchise Costs / Investment

Depending on the gas station’s estimated prospective volume, the franchisee is charged a Brand Reimbursement Fee which ranges from P350,000 to P550,000 for DODO and P500,000 to P1 million for CODO stations.

The dealer has to pay the Brand Reimbursement Fee in full for the first five (5) years of dealership for the first station.

If the dealer acquires a second gas station franchise, a 50% discount may be applied if the performance of the first station was assessed as exemplary. Succeeding opportunities for other stations may be given a 35% if the first two (2) stations exceed operations and sales expectations.

In addition, franchisees must also pay a Participation Fee to be paid anually amounting to P50,000 for CODO and P35,000 for DODO, starting on the first year.

As for construction costs, whoever owns the station will shoulder the construction cost. This means for DODO, the dealer will shoulder construction costs. For CODO, it will be the company.

In both cases, the company will provide the customized building plans and design for the station. Only accredited contractors can build the station, but the franchisee may suggest recommendations.

For DODO stations, the dealer undertakes full responsibility of the gas station construction. The mechanical works will be the company’s. Phoenix Engineers will provide assistance and guidance in making sure standard specifications are met.

Franchise Package Inclusions and Support


  • Site Evaluation Assistance and Station Lay-Out Assistance
  • Pre-opening and start-up assistance


  • Provision of Station Equipment (pumps, tanks and signage)
  • The Phoenix Operations Manual
  • Technical Training
  • Continuous research and product development
  • Continuing visits, guidance and business evaluation support


  • Use of Phoenix brand, system and design
  • Local marketing and promotional assistance
  • Sales territory protection

Application Process

  1. Fill out and submit the Franchise Application form and Letter of Intent or contact the Customer Service Hotlines 1-800-10-PNXFUEL (769-3835) and 0917-313-7011 to receive the documents.
  2. The Retail Territory Manager assigned to your area will give you a call and meet to discuss your queries as a prospective business partner.
  3. The proposed site will be evaluated and will have a traffic count. In case the site does not conform to Phoenix’s standards, other locations may be submitted or the applicant may choose from a pool of existing sites.
  4. An interview will be conducted with the Dealer Selection Panel (DSP). This is with a team of executives who will ask about your background and commitment to operating a Phoenix station.
  5. Upon passing the interview, the approved franchisee will sign a Franchise Agreement with Phoenix and pay the corresponding fees.
  6. For CODO stations, Phoenix will secure the necessary permits. For DODO, the applicant will secure the permits, but he company will assist in the process.
  7. The Phoenix gas station will be constructed in around four months and the staff will undergo technical training.
  8. The company will assist the dealer during the soft and grand opening.

Contact Details

PLDT Toll Free: 1-800-10-PNX FUEL (769-3835)

Globe Toll Free: 1-800-8-PNXFUEL (769-3835)

Globe Mobile Numbers: 0917-313-7011 to 18

Smart Mobile Numbers: 0998-960-4246 to 53


See other Philippine franchising opportunities! Complete list of Philippine companies available for Franchising

Information and Image Sources: Official company website, BPI Family Ka-Negosyo, Business World

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Ask a question or post a comment

9 thoughts on “How to Franchise: Phoenix Petroleum gas station”

  1. Edwin Guim says:

    What is the profit sharing on both DODO and CODO? Can you please give us an example.

    1. Marjon says:

      Looking for Gasoline Station Franchise?
      Why TRY iFUEL Gasoline Station
      Avail our Franchise for as low as 5Million Pesos ALL IN! Complete Construction. NO CASH BOND. NO ROYALTY FEE.
      For inquiries, pm me or call 09156434638
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  2. gina.ramil says:

    how much do i need to franchise phoenix gas station

  3. emelita a. valledor says:

    i dont have that much in order to franchise, my question is can i loan it from a bank? if ever what are the requirements?

  4. Joseph hontiveros says:

    Is there a seminar regarding CODO,DODO here at cebu? Thanx

  5. Renato jakihaca says:

    Hi good day this is jaki and we were follow up for our request last time we were applying for a franchise of phoenix gas station kindly give us the details were do we need to go for any assistance of our request thankyou and have a great day

    1. john mark pelino says:
      please click this page link. IFUEL GASLINE STATION is open for franchise nationwide.
      5 million minimum franchise package all in kasama na po ang construction.
      kindly call or text me for more details. #09302663137-smart / #09661874173-smart

    2. john mark pelino says:
      ifuel gasoline station is open for franchise nationwide;
      BULILIT PACKAGES= 5,000,000 (all in and ready to operate. construction are included in packages.
      -No royalty fee
      -No cash bond
      -No hidden charges
      for more details please click my pages link above.
      thank you ad godbless

  6. Marjon says:

    Looking for Gasoline Station Franchise?
    Why TRY iFUEL Gasoline Station
    Avail our Franchise for as low as 5Million Pesos ALL IN! Complete Construction. NO CASH BOND. NO ROYALTY FEE.
    For inquiries, pm me or call 09156434638
    Visit our FB page

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