How NOT to get indexed by Google in 10 ways
December 8, 2006
Going crazy over Search Engine Optimization (SEO)? You should be.
If you do not rank high on the search results, very few people will know your site exists. But what if, in the first place, your site or blog is not even seen on Google and other search engines?
That is a problem.
How exactly do you NOT get indexed by Google? Here are 10 ways.
1. Have no html text on your home page.
Most search engine bots hate non-html pages, especially php sites. Have no html page on your site and you will be guaranteed not to get indexed — because there is nothing to index.
2. Have a 100% Flash driven web site.
Most search engines cannot read, and therefore cannot index, flash sites.
3. Dump a bunch of keywords on your site and change the color so they are invisible to the eye.
Tricking the search engines by adding a large number of keywords, especially those not visible to visitors, is bound to get you blacklisted on search engines.
4. Create an automatic redirect that sends someone to another web site (from your home page).
If you code your web site so that when someone visits it, it goes to another page instantly – most search engines will ban you.
5. Rely solely on your Keyword and Description meta-tags.
Most search engines DO NOT use keywords or description text as a way to index sites. Some use the description tag for the results list. But in general the major search engines ignore these all together when looking to index your site.
6. Have less than 100 words on your home page.
As your home page is usually the first page a spider visits, it is important it has an ample supply of keywords for it to determine how it should index your web site.
7. Not incorporating a site tree or text links off of your home page.
Again, because search engine spiders read text only, it is extremely important to give it the “food” it needs to help index as many pages as possible on your web site.
8. Not having a links page.
Most of the major search engines use link popularity as a key method of determining how high a web site will get ranked within their search engine. Starting a reciprocal linking program by trading links between like-minded web sites will increase your “popularity” online.
9. Having few keyword-rich content.
Have you ever noticed that most of the high-ranking sites seem to have a lot of content? This is because they have learned the importance of having “spider” food online. Keyword rich content also helps build your credibility and makes your site more appealing when trading links.
10. Submit and connect to Link Farms and traffic exchangers or generators.
Google and MSN Search, among others, dislike traffic originating from link farms and traffic exchanges. So if you don’t want your site to be indexed, link to them.
In short: Violate the Rules / TOS of search engines and surely in no time, your site will be banned. :)